Amazon Kindle

"We drew the line at adding anything that gets in the way of reading."

It is good to know that Jeff Bezos really consider about the reading efficiency. He said that the new kindle has a clear the boundaries of ads, who will not distract readers while they read. You can read more the news at here

Best quotes for this project!

"Right and wrong do not exist in graphic design. There is only effective and non-effective communication."

— Peter Bilak - Illegibility

Damn it's so right! That's why reading efficiency is needed! :)

quotes of the day!

this quote is just reflect my progress! for the final cheat posters, it took me almost a week.. just for get into the right design! wuaaaaah! and took me 1 day to finished them all in illustrator!

I can't agree more. I won't stop to explore this. and I hope this project could inspired many other designers to explore about reading efficiency as well! :)

What is reading?

Reading is asking questions of printed text. And reading with comprehension becomes a matter of getting your questions answered.

 - Frank Smith in Reading Without Nonsense (1997)

Reading is a psycholinguistic guessing game. It involves an interaction between thought and language. Efficient reading does not result from precise perception and identification of all elements, but from skill in selecting the fewest, most productive cues necessary to produce guesses which are right the first time. The ability to anticipate that which has not been seen, of course, is vital in reading, just as the ability to anticipate what has not yet been heard is vital in listening.

- Kenneth Goodman in Journal of the Reading Specialist (1967)