GE Data Visualization

One of interesting visualization by GE Data Visualization that inspired me to create a visualization of reading area survey results. It's really interesting stats to show the CFO Survey results. Here is the link: http://visualization.geblogs.com/visualization/cfo_survey/ They used flash to build this, which make this even more interesting because the area would be overlay as you click the topics. Therefore, I thought of using transparent papers or tracing papers for my survey analysis book.

Eye tracking

Eye-tracking research continued and led to better understanding in how our eyes and minds cooperate in digesting literature, problems, and images. It began to distinguish important differences in print and screen design.

For many years, eye-tracking was used as a tool in education research and by medical researchers and physicians more than anywhere else because it was so expensive. It wasn’t until later in the century that it became more accessible to a new niche: marketers.

Eye-tracking used for marketers and designers

In the 1980s, marketing groups really began using eye-tracking to measure the effectiveness of ads in magazines. Eye-tracking was able to determine what parts of a magazine page were seen, which elements of the page were actually read, and how much time was spent on each part. I found this interesting video about eye tracking in youtube:

Sadly, I don't have the machine to do my surveys. However, I was told each respondent to hold their pen or highlighter as they read the passage. I asked them not to pull their pen, remember the blind drawing? it has the same concept, except... they not do it blindly.