Why this project is freakin important

Sometimes, while eating or hang out with friends (who also design students), we love to discuss our project, and asked for feedback. So, one fine day, we all gathered and I explained my project, I started talked about kerning, leading.. But I was really surprised by they reactions.

"what is kerning?" one of them asked.. And the other start to ask as well, some of them didnt even heard it before. And today, I met another person who asked me what is kerning and all that is...

So? My hypothesis from this entire things that happen: this project indeed, is important since many of young designers (here) might not considering this particulars while they designing.


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